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¡Where Commerce & Culture Collide!

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Award Winning Experiential Shopper Marketing Agency

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Laser Focused on Engaging Latino Millennials

SHOPPER MARKETING

Defined from a Latino POV, we layer in a deep understanding of Latino consumers as “shoppers” coupled with our in-depth knowledge of the Latino retail environment.

EXPERIENTIAL

We create brand experiences designed to emotionally connect and strategically align in order to accelerate the path to purchase.

LATINO MILLENNIALS

Segment thought leaders in connecting and motivating “Digitinos™” – digital Latinos,  in both their online and offline worlds.

Recent News

Our Team

  • BeckyHeadshot

    Becky Arreaga

    • President, Partner
    1. Overseer of all things Mambo
    2. Studied under the great “Masters” at Sosa & Associates (now Bromley Communications)
    3. Proud Texas Tech Red Raider (BA) & Texas Longhorn (MA)
    4. Community “do-gooder” – Board Member – United Way for a Greater Austin
    5. Award winning designer – 3rd Place Winner, Fire Prevention Poster Contest, Grade 3.

     

     

     
  • Liz2000Approved

    Liz Arreaga

    • Partner
    1. Drives the Mambo forward
    2. Thirteen-year veteran of  the “cola wars” – Team Coke
    3. Passionate about Retail Marketing – weird, I know.
    4. Earned marketing badges – Corporate, Field and Bottler
    5. Has ridden her bike 7 days/543+ miles to support AIDS services – TWICE

     

     

     

     

  • Jose2000

    JosÈ Espinoza

    • VP, Director of Strategy & Business Development
    1. Champions thought leadership and strategic insights
    2. Former Coca-Cola Senior Commercialization Executive
    3. Eighteen-year veteran of the “cola wars” – Team Coke
    4. Marketing expertise spans beverage, CPG and food service industries
    5. May be mildly addicted to Instagram and Vine.
  • Carmen2000Approved

    Carmen Murcia

    • Director of Experiential Marketing
    1. Oversees program conception through execution
    2. Built Mambo Brand Ambassador and HispaniPoll teams
    3. Master of budget management and stealth negotiator
    4. A native of and frequent flyer to El Salvador
    5. An early adopter of LinkedIn. Ask her.

     

     

     

     
  • Paulina

    Paulina Artieda

    • Creative Director, Strategist
    1. Raises the creative bar at the Mambo
    2. Brings 12+ years as a creative strategist, bilingual copywriter and art director
    3. Multicultural Marketer y Bloguera
    4. Born in Ecuador & raised in Austin, TX
    5. Travel junkie, concert goer & never likes to miss pachanga time

     

     

     

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