Plenty of bullet pointed food for thought. I appreciate publishers who lay it out in startling stats. So “8% of users account for 85% of clicks?” Whoa. Are we truly reaching our consumer’s minds or just their eyeballs?
The banner ad is now 18 years old. It has become a symbol of all that’s wrong with online advertising. It is more often than not devoid of creativity; it stands out as an intruder on webpages; and it is mostly ignored by readers.