Are you in the Loop??

Latino Loop keeps mambitos in the know of the occurrences of the Latino community, media, and advertising industry.

Here are some of this week’s facts to keep you in the loop:

  • Telefutura posted double-digit growth in all key primetime demos during February sweeps over the same period last year, with 13% growth among Adults 18-34.
  • According to recent data revealed by the Pew Hispanic Center, Latinos made up 30% of all Democratic primary voters in California on February 5th, compared to 16% in 2004. Latinos in the Democratic primaries so far have shown a 63% preference for Clinton and 35% for Obama. One in five Hispanic voters were ages 17-29 and more than half were under the age of 45.
  • NBC Universal announced a deal with Comcast making Telemundo and mun2 available to Comcast subscribers in April.

  • Diageo donated $250,000 to the NCLR (National Council for La Raza) for its Estamos Unidos con un Proposito campaign to educate the Hispanic community about finances.

  • Radio Ink launched its new email newsletter, Hispanic Radio Weekly, last week featuring news, commentary, Q&As, station and company profiles and more.

  • Billboard will present a case study “Wisin & Yandel: The New Business Model” featuring the reggaeton duo, their manager and sponsors during the Billboard Latin Music Conference & Awards April 6-10th in Hollywood, Florida.

  • According to NTI data, Telemundo averaged a 20% share among adults 18-49 watching the three major Spanish-language networks during the Monday through Sunday Prime in February; making it the fastest-growing Spanish-language network.

  • Sprint continues its multimedia campaign as Juanes launches his 32-city “La Vida World Tour” on Friday in New York. Sprint users will be able to view exclusive video mobisodes in addition to other mobile content and on-site elements at the concerts.

  • Universal Music Group inked a deal with Univision Communications to acquire Univision Music Group including Univision Records, Fonovisa Records, Disa Records, Univision Music Mexico and Univision Music Publishing.

  • The Latin Recording Academy will award its “Premios de la Presidencia”at a ceremony next week in Buenos Aires, honoring Fito Paez, El Chaqueño Palavecino and Susana Gimenez.

  • Venezuelan businessman Carlos Kauffmann pleaded guilty to participating in a cover up of the smuggling of $800,000 destined for Cristina Fernandez de Kirchner’s presidential campaign in Argentina.

  • The Mexican Senate recently passed a law prohibiting smoking in closed public spaces, workplaces and universities.