Cheerios Ad Starring Interracial Family Ignites Racist Hate Storm – COLORLINES

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Is this the newest controversy on TV?  A Cheerios commercial? “Just Checking” is a commercial that features an interracial couple and their daughter. Although interracial couples are the norm, this ad stopped me in my tracks. Not because I didn’t agree with it, actually I applaud it, but because it’s the first time I’ve seen a white wife and black husband in a commercial. In my opinion it’s a long time in coming, however, not everyone agrees with me. The video’s comment section on YouTube was disabled due to the overload of negative and derogatory comments. Last time I checked I was living in 2013, why is this commercial just now airing…and even more…why is this controversial?

AdWeek has even chimed in: “…and then you have the YouTube comments section, which predictably has devolved into an endless flame war, with references to Nazis, ‘troglodytes’ and ‘racial genocide.'”

We’ve seen interracial couples on television for decades but corporate companies have largely stayed away from including them in advertising.

The sitcom “I Love Lucy,” which premiered in 1951, was the first television program to feature an interracial couple starring Lucille Ball and Desi Arnaz. In 1975, “The Jeffersons” also featured one of the first black and white couples on TV with Tom and Helen Willis (Franklin Cover and Roxie Roker), neighbors of George and Louise Jefferson. More recently shows like “Boy Meets World,” “Grey’s Anatomy” and “Scandal” have featured interracial couples in leading roles.