We practice shopper marketing from a Hispanic point of view.

Our approach is grounded in not only a deep understanding of shopper behavior, but more importantly an ownable, relevant insight that, when activated, has the power to motivate purchase.  This insight, in conjunction with a tactical knowledge of how to best reach and connect with our consumers when they are in the shopper’s mindset (whether that be inside or outside the retail environment) and a keen understanding and partnership with Hispanic retailers are the components of a successful Hispanic Shopper Marketing program.

Mercury Mambo's Hispanic Shopper Marketing tools include:

• Strategic Planning/Insights Team
• HispaniPoll™ Field Research
• Mambo's Proprietary Hispanic Retailer Database

Hispanic Shopper Marketing programs have a tremendous potential to demonstrate a positive and possibly more immediate ROI.
Why?

• The Hispanic retail space is less competitive. There is less noise to distract shoppers.
• Hispanic retailers are often more open and flexible to shopper marketing partnerships.
• Retail chains too are looking for opportunities to make their Hispanic defined stores more appealing and relevant to Hispanic shoppers.

There are of course a few hurdles such as costly and/or limited to no syndicated sales tracking data and the necessity for sales and marketing to work hand-in-hand to ensure success.  In spite of these and other challenges, the wins are big and the potential for shoppers to become brand loyalist is much, much greater in the Hispanic market.