Buying milk at gas stations lately? Well, at least some customers are doing so.
Recent fluctuations in the economy have caused customers to rethink where they eat, drink, and have fun. With food prices rising nearly 5% in 2007, people are becoming increasingly price-sensitive to goods and services.
Consequently, retailers are looking for incentives to keep their customers in their stores.
Enters the opportunity: In-store marketing!
Brands must cater to customers who are price-sensitive to their products in ways that will be contextually pertinent (entertainment, buy/get offers, etc.) for its customers.
As Becky says,
in-store marketing has the power to persuade, the power to motivate, and the power to create brand experiences on a very personal level day in and day out.”
Let that power work for you!