Hispanic shoppers are not only spending more this holiday season than last year, but they are purchasing more online than in stores, according to a recent report from Nielsen.
Specific to holiday shopping, Hispanic shoppers are set to spend 2% more than they did last year and the “Hispanic market” is currently valued at $1.4 trillion.
Some more interesting insights from the report include:
- 24% of Hispanics are set to participate in more online shopping this year, as opposed to only 19% from total households.
- 15 % of Hispanics are expected to spend more on gift cards as opposed to 12% of total households.
- 13% of Hispanics are expected to spend more at mass retailers compared to 10 % of total households.
- And 13% of Hispanics are expected to spend more at toys than other households.