In-store marketing works!

Sometimes I feel like in-store merchandising and POS are like Cinderella at the Marketing Ball.  Overshadowed by their broadcast brothers, ignored by glamor-craving creatives and often an afterthought by budget wielding brand managers.  Interestingly enough, last week’s Ad Age, called “shopper marketing” or in-store merchandising, “the hottest medium around” and quoted a study by Deloitte proclaiming that it’s growing faster than Internet advertising!  Are CMOs and megalamedia agencies finally realizing what those of us in the trenches, or should I say grocery aisles, have known all along??

In-store marketing works!

POPAI The Global Association for Marketing at-Retail, has done extensive studies across multiple channels, all supporting this fact.  POP has the power to persuade, the power to motivate, the power to create brand experiences  on a very personal level day in and day out.  I’ll take that over a Super Bowl spot any day.