Infographic: Hispanics Driving Growth in Beverage Category

With the hottest days of the year approaching, how are you quenching your thirst for knowledge of a category and market experiencing record highs (among Hispanics)?

Given the growth in beverage consumption among the Hispanic market – it makes sense they must drink more frequently (assuming they aren’t pouring out their recently purchased soda). As a group they are staying hydrated, caffeinated, carbonated and juiced up!

Hispanic Beverage Consumption Infographic