According to Mintel, Hispanic consumers are especially attuned to fabric softeners and the various benefits they provide, including the segment’s core benefits of scent/fragrance and making clothing extra soft. Mercury Mambo had the privilege of working with Vilore’s Downy Libre Enjuague on a pilot Demo Program in Houston, Chicago, and Los Angeles. Being one of Mexico’s favorite fabric softeners, it was our job to maintain popularity in Vilore’s territory within the States.
Consumers had the opportunity to smell all three scents – Aroma Floral, Pureza Silvestre, and Elegancia – and learn about great qualities of Downy Libre Enjuague from freshness to wrinkle reduction, a great low price and much more!
View our event photos on the Vilore website.