Wine anyone? U.S. Latinos have been saying YES, PLEASE! as evident by recent industry studies. Rabobank, in conjunction with the Wine Institute, estimate the that Latinos represent a 50 Million case opportunity! That’s a lot of vino!
We are not surprised. Reasons for this explosive growth can be attributed to the rich wine heritage among South American and Spanish consumers. Additionally, wine consumption continues to grow in Mexico among the burgeoning middle class. Here in the U.S., Latino milliennials too are refining their tastes and palettes as they climb the ladder of success.
The Mercury Mambo Insights Team conducted an exploratory wine survey to gain further insights into this tremendous opportunity. Check out the highlights and let us know what you think! And of course feel free to share.