7Up Natural Celebrity Chef Tour
About this project

This comprehensive integrated marketing campaign was designed to educate Latinas on the new all-natural product offering. Anchored by in-store sales promotion, the program included a mobile tour featuring celebrity chef Carlos Fernandez, television product integration, radio merchandising, grassroots sampling, online micro-site and PR support. The campaign cornerstone: a recipe and cooking contest offering Mom the chance to win $70,000 for her recipe utilizing 100% Natural 7UP! Sales soared in campaign markets.


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