Dr Pepper Sabrosura Campaign
About this project

This campaign addressed the unique challenge of educating unacculturated Latino consumers on the great taste of Dr Pepper and driving frequency among acculturated Latinos familiar with the brand. Mercury Mambo launched the “Sabrosura” campaign designed to capture the brand essence on both a functional (taste) and emotional (lifestyle) level thus creating relevance to both target audiences. This integrated campaign featured what they call “Cups to Trucks” encompassing all facets of packaging, advertising, retail merchandising, fountain foodservice, retailtainment events, sampling, community engagement, digital and PR.

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