Attracting well over 30k festival goers, breaking out of the clutter during the annual SXSW Conference in Austin, TX can be quite the challenge. However, this stealth activation for group chat pioneer ooVoo accomplished just that. Mambo teams distributed over 19k lollipops throughout the Interactive and Music portions of the festival, engaging festival goers while they waited in venue lines. New “friends” showed their love via Instagram.
About this project