The J.M. Smucker (JMS) portfolio includes some of the most iconic brands in America. Jif, Crisco, Hungry Jack and Smucker’s Jams to name a few. However, to many Latinos, these brands were not a part of their childhood experience and therefore unfamiliar. Mercury Mambo created two multi-brand retailtainment experiences to introduce the JMS family of brands to Latino moms. Both tours featured multiple sampling opportunities and both leveraged emotional passion points – educational aspirations for their children and family socializing throughout the day.
About this project