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The Mambo Difference How We're Unique
The Mambo Difference How We're Unique
| Hispanic Shopper Marketing |
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We practice shopper marketing from a Hispanic point of view. Our approach is grounded in not only a deep understanding of shopper behavior, but more importantly an ownable, relevant insight that, when activated, has the power to motivate purchase. This insight, in conjunction with a tactical knowledge of how to best reach and connect with our consumers when they are in the shopper’s mindset (whether that be inside or outside the retail environment) and a keen understanding and partnership with Hispanic retailers are the components of a successful Hispanic Shopper Marketing program. Mercury Mambo's Hispanic Shopper Marketing tools include:
Hispanic Shopper Marketing programs have a tremendous potential to demonstrate a positive and possibly more immediate ROI.
There are of course a few hurdles such as costly and/or limited to no syndicated sales tracking data and the necessity for sales and marketing to work hand-in-hand to ensure success. In spite of these and other challenges, the wins are big and the potential for shoppers to become brand loyalist is much, much greater in the Hispanic market. |
We think more like a client, more like a marketer, more like a sales force and less like an agency
We get it. At the end of the day, it’s not about glamorous photo shoots, celebrity spokespeople or lofty brand positionings in fancy powerpoint decks. It’s about sales. Moving the needle, getting your product in the consumers’ hands and empowering them to tell their friends and buy again. Not an easy task by any means but one that we gladly take on time and time again. Our experience tells a story.
We prefer to start at the bottom
Bottom up? Top down? You’ve heard those terms before. Back in the day, top down was all you needed. Spanish language TV and radio networks could shout your message from highest hills and consumers would listen. Today, listening is not enough. Hispanic consumers are bombarded with brand messages. They are tuning out noise. Starting at the bottom means starting where your consumers live, work and play. It means starting a conversation, listening to them for a change, engaging, understanding and delivering your brand message in a powerful, new way. On their terms, on their turf.
We believe you need the right tools to build a strong campaign. So we created them
Knowledge, insights and experience aren’t always enough to achieve success. We keep our fingers on the pulse of the Hispanic community. And the proprietary tools we’ve developed allow us to gather and share those insights with clients almost instantly.
We understand that conversations are the new brand currency – and we’re the bank
The heart and soul of Hispanic communities are the conversations and connections that keep the culture alive. For the past decade, Mercury Mambo has been fostering these moments through live events, at fairs and festivals and retail experiences. Now the Internet allows these conversations to cross borders; not only to empower consumers but also to reconnect and reinforce brand engagements. After all, Hispanics almost created social networks – hosting weekly family gatherings, organizing comadrazos, embracing extended families and even creating micro-lending networks for cousins and uncles!
We're currently working on a white paper on Hispanics and their online behavior. Let us know if you'd like to be contacted when it is complete.
We pound the pavement to generate actionable consumer insights that translate into sales
For the past ten years, we have had the great fortune of working with some of the country’s best brands. We have introduced relatively unknown brands to Hispanic consumers and have worked with brands rich in heritage and history within the Hispanic market. Each campaign has been rooted in a consumer insight and leveraged to create brand momentum that resulted in sales. Check them out for yourself. We think you’ll like what you see.
We’re here to make a positive and meaningful impact!
On our clients, on our consumers, on our community and heck, even on our company! We aspire to deliver clients a flawless, transparent execution that delivers results. To give consumers brand experiences that empower. To actively participate in the community for its betterment. And to create a dynamic work environment where team members can thrive and inspire others. We call our little part of the world Mamboville and we think it’s something special. Visit our blog, Cup O’Mambo, to see what we’re up to and if you have a little more time…..
Areas of Expertise
Apparel
Beer
CPG
CSD
Direct Selling
Finance/Banking
Fast Food/Restaurant
Music/Entertainment
Retail
Shopper Marketing
Spirits
Wireless
Latin Music and Entertainment
