Twenty years ago, three ads could reach 80% of people. Today it takes 50 times that amount. Even in the Hispanic market there's an over saturation of advertising, which forces marketers to work that much harder to ensure their messages are heard.

Bottom-up marketing programs give marketers the opportunity to create a dialogue with consumers, with retailers, and with local sales teams. CGP companies call it Shopper Marketing, others call it grassroots marketing. We combine all of the elements that comprise those disciplines to create truly impactful Bottom Up marketing programs.

Here’s how we do it:

1. Our approach to this challenge begins with uncovering not only consumer insights, but also marketplace and system insights. We search for target opportunities and knowledge gaps, identify external catalysts or obstacles towards growth and ensure we have a thorough grasp of your brand's route to market.
2. The next step is revealing the brand truth and its relevance to targeted Hispanic consumers. Our goal is to remain true to the brand essence as we keep our target market in mind. Then we break ground, building our campaign platform that links these brand truths to the insights we've uncovered.
3. From here, we create a 360-degree experiential campaign custom-designed to engage our consumers on a personal level. Bottom line: we want to drive sales. To do that, we reach the target audience at different touch points – and all with consistent messaging. The role of mass media is to support the brand conversations, not start them.

This unique marketing mix reinforces your brand and ultimately ingrains the message into the lives of your consumers in a powerful way.