HispaniPoll™ - Hispanic Market Field Research

If we could clone an army of ourselves to execute campaigns from nitty-gritty research phase to launch, we would. 'Til then, we're happy to rely on HispaniPoll and our driven collective of brand ambassadors. They enable us to gather field intelligence in a quicker, more cost-effective manner than traditional research studies. That means we're able to conduct everything from store audits to consumer surveys - and then report the findings in close to real time.

MamboHRI™ Hispanic Retailer Database

We’ve put our extensive Hispanic retailer database to work for our clients. Compiled over years, the database exposes the intricacies of executing in-market retail programs and enables us to determine which markets will best suit a campaign’s needs. To provide a thorough snapshot of the retailer landscape across the top 25 Hispanic markets, MamboHRD overlays U.S. Census data with observational information and activation reports.

Mambo Hispanic Shopper/Retailer Study (2009)

In these challenging economic times, we need to be smart about how we spend scarce marketing dollars.  Consumer shopping behavior is changing and there is an important role that promotional and experiential marketing can play to increase value and brand affiliations. We've embarked on this study to understand which promotions appeal most to Hispanic consumers, increase value and spur word of mouth. To strengthen relationships in-store, we are also surveyed retailers to increase our understanding of what they believe works and why.  Together, this will provide a complete perspective on what works best in Hispanic experiential and promotional marketing.

Mercury Mambo will be fielded this HispaniPoll among Spanish-dominant and bicultural Hispanic consumers and 55 retailers in Los Angeles, New York, Miami, Chicago, Houston, Dallas-Ft. Worth and San Antonio.

See the study results

¡Calle Viva! Brand Ambassador Network

Our bilingual field ambassador network, ¡Calle Viva!, offers a premium slice of the top 25 Hispanic markets. We have a rigorous training program to ensure our ambassadors meet – and more commonly, exceed - our high standards. We put feet on the streets to bring a client’s sampling program to life where our consumers are at their most receptive.  In addition to product sampling, our experienced teams can:

• Conduct store audits
• Provide merchandising support
• Execute mystery shopper programs
• Manage key influencer programs
• Host training and education seminars

Many of our market managers have been with us for five years or more.