The Rise of Mobile Search and What It Means For Paid Search

Smart phoneJust as I’m crafting the Mambo response to a proposal seeking a fully integrated mobile campaign…I find this fun read. Great to see so many of us are on the same page regarding mobile search. From a business perspective – interesting to find the disconnect in information – as it leads to business opportunities for education and development. And finally, as a Shopper Marketing agency, it’s important for us to identify the many mobile search touch points along the path to purchase. These guys have discovered this same opportunity. Nice work.

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