Univision is throwing down the gauntlet. Their audience requires attention from advertisers and in my playbook Univision is my first go-to as your best bet for your advertising dollar. The secret is out…and Univision is saying it VERY loudly – and deservedly so.
Steve Mandala, Univision’s exec VP of advertising and sales, pointed out that the English-language networks are losing viewers while Univision is gaining audience. He said that 70% of Univision’s audience doesn’t watch English-language TV, offering advertisers an unduplicated audience. They are also DVR-proof viewers who watch their TV live—92% versus 66% for English-language viewers, he said.