Univision’s newly launched soap network Univision tlnovelas will begin broadcasting the 1987 teen dramatic series Quinceañera (“Sweet 15”) Monday, January 7. The move is part of the network’s plan to draw from Mexican media partner Televisa’s library of hundreds of novelas spanning over 3 decades and featuring talent that went on to become stars.
It will be interesting to see if old hits will translate to ratings the way they do upon original airing. In 2011, for example, the two-hour finale of Univision’s La Fuerza del Destino (“The Power of Destiny”) had 8 million viewers nationwide, more than any other network in its time slot.
Quinceañera hasn’t been broadcast since 1990, but the story of two best friends about to turn fifteen won multiple TVyNovelas awards and, according to Quinceañera producer Carla Estrada, launched the careers of Mexican superstars Thalia and Adela Noriega who co-starred as BFFs Maricruz (Adela Noriega) and Beatriz (Thalía). Estrada adds that the entire cast went on to become major international stars.
Thalia, who was in the youth band Timbiriche at the time, went on to cross over in the U.S. as a pop sensation during the early turn of the century. Noriega went on to become a prominent film and TV actress in Latin America.
Univision tlnovelas launched in March 2012, part of an explosion of new networks from Univision during a year of incredible growth in the Latino-aimed broadcast market.