Univision’s Ratings Win Underlines the Power of Hispanic Marketing

This is indeed a great article, though language preference across Hispanic households, especially among 18-34 YO continues to be debated across corporate America, the reality is simple — Spanish language advertising whether to continue to strengthen brand equity across borders and/or start a dialogue with first-generation immigrants is of vital importance.  Our Millennial Innovation: Social and Mobile presentation at the upcoming Hispanic Retail 360 conference in Las Vegas next week will cover language preference at home as well as media language consumption for these sought after Hispanic consumer Millennial.

It’s been a good summer so far for Univision. The Spanish-language network hit the number-one spot in the sought-after demographic of television viewers aged 18 to 49 in July. It beat out channels like Fox, NBC, and CBS. It’s the third summer in a row the network has bested its English-language counterparts.

Univision’s success comes as little surprise. The Hispanic market continues to grow in importance to the future of American businesses — especially in the domains of advertising and marketing. A compilation of the latest findings we prepared at Smartling shows that the Hispanic population currently accounts for 16.7% of the U.S. population, or 52 million people, and will have $1.5 trillion in purchasing power by 2015.