Our “bottom up” approach is ingrained in each aspect of our business. Our in-house teams are experienced in working with partner agencies, both general market and Hispanic, to create specialized programs as part of a larger brand campaign or we can utilize our full-service resources to create a complete, 360 degree, experiential campaign from the bottom to the top!

Our core capabilities include:

Shopper Marketing

• In-Store Programs
• Sampling
• Retailtainment
• Intercept Surveys
• Sampling Programs

Strategic Planning & Insights

• Research Design and Planning
• Trend Scouting
• HispaniPoll Market Surveys/Retail Audits
• Annual Mambo Hispanic Shopper & Retailer Study

Experiential Marketing

• Bilingual local market staffing - link to page on Calle Viva
• Sampling Programs
• Mobile Marketing Tours
• Nightlife Marketing expertise
• Sponsorship Negotiation & Activation
• Online/Social Media
• Brand Advertising

Sales Promotions

• Concept Development, Execution and Fulfillment
• Field Management

Direct Selling Expertise

• Opportunity Assessment
• Positioning
• Program and Tool Development