Disney connects with Quinceañeras by offering the “Royal Ball” Collection

Disney Royal Ball Collection
If you have ever had or attended a Quinceañera you can understand that this traditional, Latino rite of passage is quite an event. From venues to DJs, food to invitees, padrinos to madrinas – every detail is planned because as a young Latina you are celebrating a very important time in your life and your community is there to share it with you.

From a marketing perspective it’s obvious with popular shows like “Quiero Mis Quinces” on Tr3s and “My Super Sweet 16” on MTV that this tradition is thriving in the Latino community. With that said, it’s no surprise that Disney is introducing the Disney Royal Ball collection, their first ever Quinceañera line of dresses that is inspired by the personalities and characteristics of the Disney Princess characters. These whimsical gowns are not only unique and trendy but also come with a hefty price tag, which again confirms the ever-increasing buying power Latinos have in this economy and how they spend it with family in mind.

The only disappointment is that amongst all the Disney Princess inspired dresses not one of them is inspired from a Latina Disney Princess – hope this is in the works Disney!