Gorton’s Seafood Launches Hispanic Microsite as Resource for Spanish-Speaking Consumers; New Site Includes Product Information and Family-Pleasing Recipes – San Antonio Express-News

Screen Shot 2013-02-19 at 12.19.38 PMSpanish-speaking seafood consumers now have a new resource to assist them in finding ways to get seafood on their plates twice a week, in accordance with the USDA’s MyPlate dietary guidelines. Gorton’s Seafood has launched a new Spanish-language microsite, GortonsEnEspanol.com, which features information about the company, its products, and family-pleasing recipes, as well as access to English coupons and electronic newsletters.

The new site expands on the company’s outreach to the Hispanic population in the U.S., deemed by the U.S. Census Bureau as being the nation’s largest ethnic group. In addition to the website, the company has also been working with Sylvia Melendez-Klinger, licensed and registered dietitian and founder of Hispanic Food Communications, to develop recipes with Latin flavor using Gorton’s products.