image hispanic shopping

Hispanics Spend More Online, During Holidays

Hispanic shoppers are not only spending more this holiday season than last year, but they are purchasing more online than in stores, according to a recent report from Nielsen.

Specific to holiday shopping, Hispanic shoppers are set to spend 2% more than they did last year and the “Hispanic market” is currently valued at $1.4 trillion.

Some more interesting insights from the report include:

  • 24% of Hispanics are set to participate in more online shopping this year, as opposed to only 19% from total households.
  • 15 % of Hispanics are expected to spend more on gift cards as opposed to 12% of total households.
  • 13% of Hispanics are expected to spend more at mass retailers compared to 10 % of total households.
  • And 13% of Hispanics are expected to spend more at toys than other households.

To read more click here, or for the full Nielsen report click here.

Image Via Mike McCune