This month Univision launched its new gaming webpage made possible by a partnership with Miniclip.com, a site out of Switzerland that claims to be the world’s number one purveyor of online games. The name, Univision Juegos by Miniclip.com, leaves much to be desired from a youth marketing standpoint, but the page itself is filled with 800 free games—Miniclip’s entire library—that aim to attract and keep young viewers at the site.
That Univision is the first U.S. network to lure the Swiss-based Miniclip into such a venture underscores how many young people in America are Hispanic. The 2010 US Census found 26% of people living in the U.S. under age five were Hispanic and 22% of those under age 18 were Hispanic.
“Miniclip.com has been successful across a wide range of international markets, so it was only natural for us to continue expanding our content through a valuable relationship with Univision. Univision provides us with a powerful partner to extend our reach in the U.S. and other Spanish speaking markets,” said Rob Small, co-founder and CEO of Miniclip.
A visit to the Miniclip site shows that the Univision page is virtually identical save for the Univision Juegos by Miniclip logo in the upper left hand corner and the ads aimed at an Hispanic American audience. Miniclip says it attracts 70 million unique users a month and looks forward to leveraging Univision’s Latino reach.