Mercury Mambo Participates in a SXSWi Panel

I’ll (Lynn) be will be one of the panelists for SXSW’s Latino Digital Drive: Why This Audience Matters.

An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What’s the secret and should there be an English crossover? More and more artist are noticing this community – even Beyonce singing in Spanish.

I’ll be sharing the mic with some brilliant folks. If it’s something you’re interested in and you’ll be here or SXSW, come see us!