Hennessy DJ Collective
About this project

Mambo created a multi-year influencer program that brought together in-demand Latino radio DJs from across the top 7 markets on behalf of Hennessy Cognac. The Hennessy DJ Collective as they were known, brought the brand to life at both on-premise and off-premise trade accounts and through POS, product sampling, mentor tastings and consumer sweepstakes events. Each of the 11 Collective DJs kept the conversations going on social media, introducing Hennessy to their millions of fans and followers. These guys (and gal) rocked! #TeamHennessy

Winner of the 2010 LVMH Global Innovation Award

Winner of the 2011 President’s Award

Winner of the 2012 HUB Prize Award

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