Top 10 Tips to Get The Most Out of Your Experiential Agency

After 15 years, Mercury Mambo has had the pleasure of working with a variety of clients and brands across a variety of verticals and product categories. We were inspired recently to share our hard-earned lessons with our clients on how to get the most out of the agency you’re working with.

Read the list below and let us know what you think, either in the comments or email us:  info@mercurymambo.com

1. Beware of the “yes man.”

If your Project Manager seems a little too eager to please, go off plan, outside of the budget, or too willing to bend to your every suggestion, you should see that as a red flag. Someone who says “yes” to everything is going to have to eventually face the reality of budget constraints or scheduling problems.

2. Be decisive.

Events are comprised of so many small details that any one of them could become a bottleneck if you let them linger. It’s your project — make sure it moves forward.

3. Focus on the positive.

Maybe your event didn’t go off 100% as planned, but you got 98% of what you wanted. Celebrate the positive (especially for the people working your event). Otherwise, you may come off as insecure and inexperienced. Remember, a “thank you” goes a long way.

4, You get what you pay for.

If you want the Super Bowl but are paying for the flea market, it’s not realistic or beneficial to expect more. You place an undue burden on your Project Manager and agency. Trust me, all agencies want to over-deliver. Give them the runway to do so.

5. Communicate.

Especially on things that require approval, make sure you share your thoughts. Otherwise, you become the problem — bottlenecking the process, forcing others to try to read your mind, and very likely, increasing your costs.

6. Stick to the chain of command.

This refers to both phone and email, as well as on the actual event site. It may not seem like a big deal to you to walk up to event workers and tell them to move things around or stand somewhere else, but what happens when the Project Manager is left out of the loop and can’t execute the rest of the plan? If you respect the process., you’ll earn respect in the process.

7. Trust your team and don’t micromanage.

If you don’t trust your agency to do the job, why did you hire them? Undermining, nitpicking and micromanaging are annoying, but ultimately, they affect your event and your brand more than anything else. Not to mention, it eats into your agency’s hours which will either cost you money or quality or both.

8. Don’t be a jerk.

This may be common sense, but you would be surprised what a little stress can do to a perfectly sane client. It’s easy to freak out, loose control, down right panic if something doesn’t go according to the plan. Expect that things may not necessarily go wrong, but thing may not go according to your plan. Stress, like something that rhymes with spit, runs downhill. And no-one deserves to get “spit” on, ever.

9. Agree on or communicate metrics early.

Don’t be a PIA in regards to your ROI. Let your agency team know what your measurement of success will be and what metrics need to be tracked at the beginning of the project – not they day of the event or worse, after the event is over. Problem-solve with your agency if metrics may be difficult to obtain. You’re all in this together.

10. Enjoy the experience.

Last but not least, enjoy the experience. Have fun! Relax! Remember that you have what’s probably the coolest job in the company and you get to work with super creative, fun people every day.

Share some of your best event experiences, whether it was with another kick-ass agency or with a calm, cool and out-of-this-world client!