Univision Slams English Networks For Delivering Less

Univision with William LevyUnivision is throwing down the gauntlet. Their audience requires attention from advertisers and in my playbook Univision is my first go-to as your best bet for your advertising dollar. The secret is out…and Univision is saying it VERY loudly – and deservedly so.

Steve Mandala, Univision’s exec VP of advertising and sales, pointed out that the English-language networks are losing viewers while Univision is gaining audience. He said that 70% of Univision’s audience doesn’t watch English-language TV, offering advertisers an unduplicated audience. They are also DVR-proof viewers who watch their TV live—92% versus 66% for English-language viewers, he said.